-Product Positioning Messaging: Develop impactful product messaging and positioning that communicates Rubrik s value proposition effectively to Industry IT and Security Leaders.

-Go-to-Market (GTM) Strategy: Work with the product, sales, and broader marketing teams to create and execute successful GTM plans for new launches and product updates for Rubrik’s industry solutions.

-Content Creation: Produce a variety of content, including sales enablement tools, product collateral, customer case studies, webinars, blogs, and whitepapers.

-Market Research: Stay up-to-date on market trends, competitive landscape, and customer pain points specific to industries to inform messaging, product roadmap, and go-to-market initiatives.

-Sales Enablement: Develop training materials, battlecards, and product demonstrations to empower sales teams with the knowledge and tools they need to effectively sell Rubrik s industry solutions.

-Customer Engagement: Collaborate with the Sales, Customer Success and Product teams to gather customer insights, use cases, and feedback to refine product messaging and build customer advocacy.

-Cross-Functional Collaboration: Partner closely with Product Management, Sales, Demand Generation, and Customer Success to align marketing strategies with product and business goals for industries.

Required Experience:

-7+ years of experience in product marketing, preferably in cybersecurity, cloud, or SaaS environments with a focus on industry product marketing, particularly in the public sector, healthcare, or financial services markets

-Strong understanding of industry-specific challenges, market dynamics, and customer challenges.

-Proven track record in developing compelling product messaging and sales enablement content.

-Ability to collaborate effectively with cross-functional teams in a dynamic, fast-paced environment.

Product Marketing Manager, Industry

Responsibilities

Qualification

Required

Benefits

Company

Rubrik

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