Own the strategy, execution, and optimization of programmatic paid media campaigns — including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats

Build, manage, and scale campaigns with a strong lens toward experimentation, incrementality, and measurement

Develop channel roadmaps and work cross-functionally with Marketing, Product, Analytics, and Business teams to align on priorities and goals

Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities

Conduct ad-hoc analyses to diagnose performance, surface insights, and drive actionable recommendations

Design and execute A/B and multivariate experiments to improve campaign performance and efficiency

Leverage AI tools (e.g., Claude, Gemini) to accelerate analysis, automate repetitive workflows, and bring a modern, efficiency-oriented approach to day-to-day operations

5+ years of experience in growth marketing or paid acquisition channel management, with deep expertise in programmatic media — including hands-on work with DSPs (The Trade Desk, DV360), audience strategy and segmentation, signal testing, bid optimization, and campaign architecture across display, video, and native formats

SQL and advanced data analysis skills are required — we will assess this during the interview process

Strong analytical proficiency in Excel or equivalent tools; comfortable building performance models and synthesizing data into clear recommendations

Proven track record of designing and executing A/B tests, optimizing campaigns, and translating results into strategic decisions

Demonstrated ability to operate independently — you take full ownership of your channels and drive projects from inception to completion with minimal oversight

Growth Marketing Manager, Programmatic

Responsibilities

Qualification

Required

Benefits

Company

Lyft

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