Senior Marketing Manager, Performance

Foster City, CA · Remotefull timeRemote

senior

$140k–$180k

H1B: yes

Replit The Senior Marketing Manager, Performance owns performance creative strategy across all paid channels and manages creative production pipelines. This role builds AI-powered workflows and partners with multiple teams to optimize creative impact on user acquisition and conversion.

Responsibilities

Own performance creative strategy across all paid channels, including paid social, paid search, programmatic, and video
Build and operate the creative brief framework and testing system that identifies and scales winning creative
Design and run a continuous creative pipeline capable of producing thousands of assets per quarter without compromising on brand and quality standards
Manage day-to-day relationships with creative agencies and external production partners across budget, timeline, volume, and quality
Build AI-powered workflows for variant generation, copy testing, and production automation to multiply pipeline capacity
Partner with Paid Media and Analytics to analyze creative performance, identify winning patterns, and inform brief iteration
Partner with the Brand and Creative team to maintain visual and verbal consistency across performance creative and broader brand expression
Establish performance creative KPIs and reporting on creative impact across acquisition, conversion, and efficiency metrics

Qualification

8+ years in performance creativeObsessive focus on testingFull-Time Employee Benefits Include

Required

8+ years in performance creative, growth creative, or creative strategy roles at high-velocity consumer or PLG companies
Proven track record building creative pipelines and brief frameworks from zero-to-one at scale
Deep expertise in performance creative across paid social, paid search, programmatic, and video formats
Hands-on experience managing creative agencies and external production partners across multi-million dollar budgets
Hands-on experience with AI-powered creative tools and workflows for variant generation, copy testing, and production automation
Obsessive focus on testing; you connect creative performance data to brief iteration and continuously improve win rates
Experience working across both consumer and B2B audiences, with the ability to maintain brand coherence across very different buyer profiles
Strong cross-functional collaboration skills, particularly with paid media, analytics, brand, and product teams
Mobile-first creative experience for both web and app environments is a plus
Hands-on video editing experience (Premiere or similar) is entirely optional but valuable; during major launches, the ability to turn around video edits quickly has been a real boost
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
Full-Time Employee Benefits Include: