Marketing Operations Manager

San Francisco · Remotefull timeRemote

senior

$153k–$190k

H1B: yes

Zip Marketing Operations Manager at Zip responsible for owning the systems, data, and execution that power marketing performance. Acts as a strategic partner to marketing leadership and manages the marketing tech stack including automation and data insights.

Responsibilities

As a Marketing Operations Manager at Zip, you’ll be the operational engine behind our top-of-funnel growth, owning the systems, data, and execution that power our marketing performance. Sitting at the intersection of growth, marketing, and RevOps, you’ll bring clarity to chaos, structure to strategy, and scale to execution.
Reporting to the Director of Marketing Operations, you’ll serve as a trusted partner to the Marketing org, owning the core rhythms, infrastructure, and insights that drive pipeline generation and brand reach.
Be a strategic partner to the Marketing org: Act as a right-hand partner to marketing leadership and campaign managers, solving problems, building scalable processes, and bringing structure to complex decisions.
Run the marketing engine: Own the day-to-day execution and hygiene of our marketing operations, from campaign setup and lead routing to database management and performance audits.
Architect for scale: Design and maintain a best-in-class marketing tech stack - including automation (Marketo), enrichment, attribution, and routing workflows - that enable scalable, high-performing marketing programs.
Be the insights powerhouse: Own marketing data from source to boardroom. You’ll define data structures, build dashboards, and run deep-dive analyses to surface insights that sharpen our GTM execution.
Partner cross-functionally: Work hand-in-hand with GTM Systems, Sales Ops, Growth, and Analytics Engineering to ensure marketing is fully integrated across the funnel.
Drive strategic initiatives: Lead cross-functional projects, from refining lead scoring and funnel stage definitions to implementing self-service campaign tooling or launching our CDP.
Stay ahead of the curve: Monitor martech & AI trends, surface what’s next, and bring a POV on how we can level up tools, processes, reporting, and how we leverage AI.

Qualification

You write crisp SQLDeep fluency in Marketo (or equivalent)You thrive across altitudesYou’re a crisp communicatorYou’re scrappyThe salary range for this role is $153

Required

5+ years of experience in marketing operations within high-growth B2B SaaS.
You write crisp SQL, live in spreadsheets, and understand the difference between clean data and actionable insights.
Deep fluency in Marketo (or equivalent): you know how to make it sing. Bonus points for experience with SFDC, LeanData, Clay, and other martech tools.
You’ve run point on campaign execution and understand audience segmentation, nurture design, and end-to-end lead flow.
You’ve got strong opinions on funnel metrics, attribution, and lead scoring (just not so strong they can’t evolve).
You thrive across altitudes, from debugging automation rules to building dashboards to aligning execs on strategic priorities.
You’re comfortable with ambiguity and fast-moving environments. You think in tradeoffs, prioritize ruthlessly, and drive forward even without perfect clarity.
You’re a crisp communicator, whether drafting an internal memo or presenting to the CMO.
You’re scrappy, resourceful, and allergic to the phrase “that’s not possible.” You figure it out.
The salary range for this role is $153,000-$190,000. The salary for this position is determined based on a variety of job-related factors that may include location, relevant experience, education, or particular skills and expertise.