Senior Marketing Data Analyst at Abnormalsecurity · Lumi · Lumi

Responsibilities

We have built the engine (Snowflake, Sigma, Marketing Automation Platforms), and now we need you to drive the strategic analysis. Abnormal Security is looking for a Lead Marketing Data Analyst who is part detective, part data architect, and part business consultant. In this role, you will own the system, the signal, and the initial theories regarding performance anomalies. You will not just report numbers; you will uncover the "Why" behind our performance. You will partner with our BI Architects and Revenue Marketing leaders to diagnose funnel friction, pioneer our shift from static dashboards to AI-driven "Ask Anything" agentic analytics, and ensure optimal capital allocation. Crucially, you will provide first-pass diagnoses of data trends so our GTM Strategy Analytics team can make swift, validated business decisions.
Strategic Insights Root Cause Analysis
Go beyond "what happened" to uncover "why it happened" by proactively identifying trends in campaign performance, pipeline velocity, and conversion rates.
Own the "First Pass" diagnosis: Identify material variances and provide initial possible theories (e.g., ICP mismatch, routing error, or underperformance of expected MQL results).
Quantify the impact of these trends and propose possible corrective actions (The Math + The Logic) to hand off to GTM Strategy for fiscal validation and final decision (The Business + The Budget).
Partner with the Field, Digital, Strategic Events, Integrated Campaigns Channel Marketing teams to optimize territory-based performance using the new Multi-Touch Attribution (MTA) models.
Data Integrity, Funnel Science Day-to-Day Operations
Maintain reporting hygiene, standard funnel conversion metrics, and recurring dashboards while monitoring performance versus plan.
Act as the "Check Engine Light" for the GTM engine by monitoring data flows between Marketo, Salesforce, 6Sense, and Snowflake to identify silent failures or data quality erosion.
Analyze the "Golden Path" to revenue to determine the optimal mix of touches (digital, event, human) that accelerates a prospect from "Engaged" to "Closed Won".
Validate the output of our AI Agents (e.g., Account Matching, Email Personalization) to ensure automated decisions are accurate.
Architecting and Maintaining the "AI Analyst"

Qualification

ExperienceThe “Senior Strategic Partner" FactorTechnical StackBusiness AcumenData Science (nice to have)AI CuriosityThe "Detective" MindsetMS degree in Computer ScienceIn addition to base salaryBase salary range$122

Required

Experience: 7+ years in Marketing Analytics, BizOps, or Data Science within B2B SaaS.
The “Senior Strategic Partner" Factor: Proven ability to influence executive decisions through data. You don t just supply data; you change minds by exercising "Business Judgment," not just "Data Retrieval".
Technical Stack: Expert-level SQL, deep knowledge of Agent Development, Snowflake / Sigma or similar. Deep proficiency with modern cloud data warehouses (Snowflake) and BI tools (Sigma is a strong plus).
Business Acumen: Deep understanding of B2B Marketing and Pipeline funnels (MQL to Closed Won), Attribution models (Multi Touch is a plus), and ABM metrics (6Sense/Demandbase).
Data Science (nice to have): Basic experience and knowledge in building ML based models that can feed context to our agents.
AI Curiosity: Experience or strong interest in configuring AI-driven analytics tools, LLMs for data analysis, or semantic data modeling.
The "Detective" Mindset: You are uncomfortable when the numbers don t make sense and won t stop digging until you find the root cause.

Preferred

MS degree in Computer Science, Data Science or related field
Experience with algorithms and optimization
Experience working in B2B marketing analytics (especially in cybersecurity)
Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.
In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.
Base salary range:
$122,400 $176,000 USD
Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.

Senior Marketing Data Analyst

Responsibilities

Qualification

Required

Preferred

Benefits

Company

Abnormalsecurity

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