Head of Marketing Analytics

San Francisco, Californiafull timeOn Site

senior

$240k–$275k

H1B: yes

Postman Head of Marketing Analytics at Postman responsible for building and leading a high-impact analytics function within Revenue Marketing. This role focuses on transforming marketing into a data-driven revenue engine by providing clarity on performance, pipeline contribution, ROI, and growth opportunities.

Responsibilities

We are seeking a strategic and hands-on Senior Marketing Analytics Leader to build and lead a high-impact analytics function within Revenue Marketing.
This role will be responsible for transforming marketing into a fully data-driven revenue engine — providing clarity on performance, pipeline contribution, ROI, and growth opportunities across integrated campaigns, ABM, lifecycle, and holistic search (SEO + SEM).
The ideal candidate combines strategic thinking, strong technical depth, and business acumen. They must be able to connect marketing activity to revenue outcomes, influence executive decision-making, and build scalable reporting frameworks that drive action — not just dashboards.
This leader will build and manage a small but high-leverage team (2 direct reports initially) and partner closely with Campaigns, ABM, Digital, Search, Events, Sales, and Finance.
Revenue Attribution Measurement Strategy
Design and evolve marketing attribution models aligned to pipeline and revenue impact.
Establish a unified measurement framework across paid, organic, ABM, events, and lifecycle.
Quantify marketing’s contribution to sourced and influenced pipeline.
Partner with Sales Ops and RevOps to ensure alignment across the funnel.
Success means leadership can clearly answer:
How is marketing driving revenue, and where should we invest next?
Campaign Channel Performance Analytics

Qualification

10+ years in marketing analyticsExperience supporting demand generationTechnical CapabilitiesAdvanced SQL and data analysis skillsExperience with BI tools (eStrong understanding of CAC

Required

10+ years in marketing analytics, revenue analytics, or growth analytics in B2B environments.
Experience supporting demand generation, ABM, and paid media.
Deep expertise in attribution modeling and funnel analysis.
Experience managing analytics or BI teams.
Strong experience with CRM and marketing automation platforms.
Familiarity with SEO/SEM performance frameworks and multi-channel measurement.
Technical Capabilities
Advanced SQL and data analysis skills.
Experience with BI tools (e.g., Tableau, Looker, Power BI, etc.).
Strong understanding of attribution models (multi-touch, W-shaped, data-driven, etc.).
Experience building forecasting and predictive models.
Strong understanding of CAC, LTV, payback period, and pipeline velocity metrics.

Benefits

Medical
Vision
PTO
Equity/RSU
Wellness
Flexible Work

Company

Postman

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Source: greenhouse

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