Principal Growth Marketing Manager - SEO/GEO

New Yorkfull timeOn Site

Principal Growth Marketing Manager - SEO/GEO at Datadog · Lumi · Lumi

senior

H1B: yes

Datadog Principal Growth Marketing Manager - SEO/GEO at Datadog leads organic growth through content and off-page strategy. This role defines content ecosystems and drives discovery across traditional search engines and emerging AI/LLM platforms.

Responsibilities

Own Datadog’s content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
Identify and prioritize high-impact content opportunities across product areas, and influence cross-functional teams to bring that content to life
Map and optimize Datadog’s presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
Partner closely with the Website Experience team, who own technical SEO, to ensure content is effectively surfaced, indexed, and performant
Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance

Qualification

10+ years of SEO experienceExperience marketing to developers

Required

10+ years of SEO experience, ideally in a B2B or high-growth tech environment
Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
Hands-on experience using enterprise SEO tools such as Conductor and Ahrefs to drive strategy
Strong understanding and perspective of how traditional search is evolving
Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred
Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That s okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits

Dental
401(k)
PTO
Equity/RSU
Annual Bonus
Wellness

Company

Datadog

View company page

5001-10000 employees

Observability

Founded 2010

Source: greenhouse

Active within the past hour

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10+ years of SEO experienceExperience marketing to developers

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