Product Marketing Lead, Advertising at Openai · Lumi · Lumi

Responsibilities

We’re looking for a Product Marketing Lead focused on Advertising to help shape and scale our advertising products and go-to-market strategy. You’ll combine strategy, market and customer insight with strong product intuition to guide roadmap priorities, mitigate product risks, and deliver launches and coordinate go-to-markets that drive adoption and measurable business impact. This role is ideal for someone who thrives in ambiguity, enjoys turning complex technical capabilities into clear customer value, and can lead cross-functional work in a fast-moving environment.
Lead market assessment and customer discovery to identify advertiser needs, market trends, and competitive dynamics
Translate insights into clear product requirements, positioning, and go-to-market plans in close partnership with Product and Engineering
Partner with Design, Data Science, and Analytics to define success metrics, measurement strategy, and experimentation plans
Identify product risk areas (e.g., performance, safety, policy, trust) and drive cross-functional plans to mitigate them
Own launch strategy and execution for new and improved advertising products, including messaging, enablement, and rollouts
Build narratives and materials that explain value simply (e.g., positioning, sales decks, one-pagers, FAQs, internal comms)
Lead the go-to-market strategy and coordination to drive product adoptions and sales in coordination with Sales, Partnerships and Product (Including client communications, product documentation, and positioning)
Coordinate across stakeholders to keep workstreams aligned, remove blockers, and deliver outcomes on time
Continuously evaluate and improve existing experiences to drive retention, performance, and advertiser satisfaction
You might be a great fit if you...
Have strong structured problem solving skills - taking ambiguous problems, breaking them down into answerable parts and then designing and managing a process to answer these questions and driving implementation

Product Marketing Lead, Advertising

Responsibilities

Company

Openai

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