Sr. Demand Generation Manager

Required

• Beyond the qualifications, we hire through a specific lens. These aren t buzzwords; they re the things we ll actually look for in how you talk about your work.
• You re a builder, not a maintainer.
• You re most energized when there isn t a clear path yet, and you get to define it. You don t wait for direction; you identify gaps, shape solutions, and drive them forward. At Pendo, great Sr. Demand Generation Managers don t just follow instructions; they operate as strategic advisors, influencing decisions, guiding stakeholders, and elevating how we work.
• You re AI-curious - genuinely.
• You re not using AI tools occasionally. You re rewiring how you work around them. You re faster, sharper, and more prolific because of it, and you bring that energy to everything — how you approach your work, how you prep, how you communicate, how you think. We want someone who sees AI as a multiplier, not a shortcut.
• 3+ years of B2B demand generation experience, including experience building and executing integrated, multi-channel marketing campaigns.
• Demonstrated hands-on experience building with AI tools, including workflows, enrichment pipelines, and automation logic. This experience must go beyond prompting and show the ability to build systems.
• Direct experience partnering with sales teams, including AEs and front-line managers. You know how to work with sales to sharpen strategy, not just hand off leads.
• Proficiency in Salesforce and Marketo, with the ability to pull your own data and build your own reports.
• Strong analytical instincts and the ability to read funnel and opportunity data, identify what is broken, and translate insights into action.
• Exceptional communication skills, including the ability to write campaign copy, build a strategic brief, and present performance data to senior leadership.