Manage and develop a team of field and event managers, establish team operating norms, establish team operating norms, and implement departmental policies and procedures that support consistent event execution.
Manage the events and field marketing budget, supporting planning and forecasting activities and tracking spend across programs in alignment with approved plans.
Execute the regional third-party event program end-to-end from preparation and activation to follow-up and reporting in support of brand awareness, buyer engagement, and pipeline goals.
Build and implement the owned field event program, following established processes and playbooks to enable the field team to deliver consistent, high-quality engagements
Develop and lead an ongoing roadshow that deepens buyer and influencer understanding of our product s unique value across key markets.
Partner with sales and GTM leadership to prioritize markets, build account-level intelligence by territory, and develop coordinated field plans.
Work with executives to design in-person experiences that expand relationships higher and wider within target accounts.
Collaborate with internal thought leaders to develop content plans aligned to corporate messaging and positioning.
Drive coordinated, multi-channel activations before and after every event to maximize impact.
Report on the performance of each event, identifying areas for improvement and areas to accelerate based on results.
Qualification
Experience working with globalZone 1Zone 2Zone 3All Zones inclusive of 10% Bonus Target
Required
Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience.
7+ years of event management and field marketing experience including managing a team of individual contributors.
Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs.
Strong analytical and data-driven mindset, with experience using marketing analytics tools and CRM systems (e.g., Salesforce).
Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences.
Experience working with global, remote teams and collaborating with cross-functional stakeholders.
Willingness to travel as needed to support regional marketing events and initiatives.
Target pay ranges based on Geographic Zones* for Level M3:
Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $152,000 - $210,000**
Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $137,000 - $189,000**
Zone 3: All other US locations - $129,000 - $178,000**
